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Tuesday, January 22, 2008

AIDS- Now A Way To Make Money?

What is the world coming to! Why does this one particular clothing company have to advertise such a sad picture of an AIDS patient in order to get the sympathy of their customers? I am certain it is not even for their sympathy but for the public’s money. This ad was not a good way to appeal to consumers at all. It is interesting that this clothing company used such a sad picture in order to appeal to their customers. When someone initially sees a picture of a bed ridden man who seems to be dying of AIDS their thought would not be oh “clothing ad”. This ad was only used so that customers could sympathize and want to buy the clothing. This way of advertising is just wrong. The promotion for the cure or knowledge of AIDS should have been better advertised then in this clothing company’s advertisement.
I looked at this ad and when I saw it I realized that AIDS is really REALITY. There are many people that are naïve about this epidemic that is spreading all over the world and killing a lot of our generation. There are so many people that are being infected who don’t know the proper treatment or the way to go about being helped. The man on the bed of the ad was at his last stage of life and for him to have known that he was the main face on clothing ad should have been considered an insult to his face.
AIDS is a serious disease and the money collected should just be for that. People who looked at this ad are not sure if the percentage of the money that will be made from the clothing will go to the cure for AIDS or the company itself. I would think having looked at this ad that it was only to get money for the clothing company itself. Most of the money probably went to the company anyways. Wow the way companies try to make money now a days!
There are many people out there who do not mind trying to help with the treatment of AIDS but there has to be a better strategy in how to obtain the public’s attention. There are many companies that raise AIDS awareness by making all the contributions made only for that particular cause. How is one to be sure when they bought this clothing from this company that the money was raised for AIDS? Some people would probably even be afraid to buy clothing to know that the main advertisement is for such a serious disease. For advertisements for clothing objects more like a celebrity or people that seem happy would make people want to buy the clothes.
People want to give their money to a company or a foundation that makes its main focus about raising money for a particular cause. When a company has its own intentions of making their own money and just using a serious disease to increase its’ buyers this makes people not want to contribute to the awareness of AIDS. No one wants to be cheated out of what their money. The clothing company should have found a better way to get money from the public!

2 comments:

Anonymous said...

I completely agree with your response to the AIDS campaign photograph. The way that the company went about the advertisement was not appealing to consumers and it was very distracting. I saw no connection between selling clothes and the photograph used of the AIDS patient.But the advertisement did make me think about the increasing problem of the AIDS epidemic worldwide.

Ash'a said...

Hey, I so agree with you about how the company used the picture as a way to get closer to people's emotions as a means to make money! I thought the c company’s ad was a gimmick and could have used another strategy to get money. There is no way of telling of how much they actually donated to the AIDS foundation. I also enjoy the music on your site! Just had to let you know.